Roundup of July 1 moves and mergers
welcome to Sportico’s Transactions wire, a weekly summary of personnel, partnerships and purchases in the sports industry.
Motorsport gaming startup joins advisory board
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Set to launch its Daily Fantasy Sports offering this summer, GridRival welcomes an iGaming investor Lloyd Danzig to its team of advisors. Reaching Danzig is Joe Soloskymanaging director of sports betting at NASCAR, as well as an experienced technology investor and partner of Menlo Ventures Marc Siegel. As Managing Partner of venture capital and advisory firm Sharp Alpha Advisors, Danzig brings experience in the sports betting industry. Solosky offers over a decade of experience in sports and sports betting, having held senior positions with Sportradar and the New York Yankees before joining NASCAR. And as a partner at one of Silicon Valley’s oldest venture capital firms, Siegel has experience building and raising capital for tech startups.
The NFL is recruiting a sports betting leader
David High Hill was named the new vice president and general manager of NFL sports betting. This is the first time the NFL has had a position solely focused on overseeing its work and activities in the legalized sports betting industry. Highhill worked in the NFL’s Corporate Strategy Group (VP, Strategy and Analytics), where he led cross-functional workflows such as creating fan segmentation and lifetime value models, strategic planning league-wide and go-to-market strategies around NFL sports betting initiatives.
Excel has three new hires
Excel Sports Management has brought in three executives to work in various aspects of the business. Alex Gomez, a creative coordinator comes to the New York office after working as a graphic designer at SportsNet New York. Mike Harris, will be Senior Director, Talent Marketing. He was previously marketing manager at MVP Sports Group, and he too will be based in New York. chris riverswho founded Tribute Sports Management, arrives as senior director, basketball, and he will work remotely.
Red Knot Communications Appoints Head of US Operations
Red Knot has appointed a sports communications and marketing manager Ashley Dabb head of US operations. Dabb brings more than a decade of public relations and sports marketing experience to Red Knot, including eight years with the Philadelphia Union of MLS where she was vice president, marketing and communications; three years as CMO of the National Lacrosse League; and two consecutive years of communications for the Pennsylvania Convention Center. Dabb won the Leaders 40 Under 40 Marketing and Communications award in 2017, and in 2018 was named to the Forbes women to watch list and won Neumann University’s Distinguished Alumni Award.
NYRR appoints new Chairman of the Board
New York Road Runners proposed Nenna Lynch as the next Chairman of the Board of NYRR. Once approved in a formal vote by the board of directors at its 2023 annual meeting, she will become the first woman and the first African American to hold the position. Lynch has served on the NYRR Board of Directors since 2014 and is Chair of NYRR’s Community Impact Committee. She has an extensive background in real estate development, government, public policy and finance, having previously served as a senior adviser to the Mayor of New York. Michael Bloomberg, for whom she set New York’s economic growth strategy and oversaw more than 10 city agencies with a collective budget of $5 billion and more than 20,000 employees. Currently, she is the founder and CEO of Xylem Projects, a mission-driven, New York-based real estate investment and development company focused on urban residential housing and affordable and mixed-use housing. The New York native earned a master’s degree in anthropology at Oxford as a Rhodes Scholar and a bachelor’s degree in sociology at Villanova, where she won five NCAA titles in athletics.
LeMond Bicycles appoints CEO
LeMond Bicycles named Rick Adams as the new CEO. Adams brings over 30 years of experience to LeMond Bicycles as it enters the global e-bike market. Adams joins LeMond after 11 years with the United States Olympic and Paralympic Committee, most recently as chief sports performance officer. Adams joined the USOPC after a 15-year career in professional sports, including eight years as president and CEO of the East Coast Hockey League.
JMI Sports Appoints Vice President of Business Development
JMI Sports, a media rights and site development company, has an appointment Laila Brock as Vice President, Business Development. In this newly created role, Brock will lead JMI Sports’ industry outreach and relationship development in the college and professional market to drive revenue through property acquisitions, events and strategic initiatives that cultivate new prospects. She will work closely with the JMI Sports leadership team to develop and execute strategic growth across its media rights and venue portfolios, as well as identify areas of opportunity across different industries. Brock has been with JMI Sports since 2019, previously serving as Vice President of Sponsorship Sales and Operations at the Pitt Sports Marketing property, where she led the onsite sponsorship team and worked closely with the athletic department at Pitt to create partnerships.
Waze and the Tour de France join forces
Waze, the community-based traffic and navigation app, has entered into a three-year sponsorship and partnership with the Tour de France and Tour de France Women with Zwift, as the race returns for its 109th year. In a one-of-a-kind collaboration, Waze is the Tour’s official traffic manager, providing its tools, data and information to riders, athletes, fans and more. Before the start line, Waze’s community of volunteer map editors will update maps with 4,000 kilometers of road closures, start and end points, temporary parking lots and real-time traffic speeds , ensuring drivers can navigate event traffic. Waze will also become an official sponsor of the event, supporting the logistics and branding of four safety vehicles and a guest car in the famous Tour caravan.
Foot Locker Canada and the Canadian Elite Basketball League announce a pact
An agreement that will make Foot Locker Canada the newest sponsor of the Elite League for the 2022 season, which began on May 25 and ends on August 14. The Foot Locker logo will be displayed on the pitch of each of the league’s 10 teams, and the partnership will also include fan activations, player appearances, youth basketball camps, exclusive behind-the-scenes content, and more. CEBL has graduated five players into an NBA roster in the past six months, including Xavier Moon, Javin DeLaurier, Cat Barber, Xavier Sneed and Lindell Wigginton.
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