Digital agency Ascensor acquires Audere Commerce
Ascensor, a digital agency based in Leeds, England, announced on Tuesday March 29 that it had acquired e-commerce company Audere Commerce.
The acquisition is Ascensor’s third in the past 12 months, marking the agency’s rapid expansion.
In his announcement, Ascensor Managing Director Andrew Firth said the deal was exciting and showed “an opportunity to further grow our e-commerce customer base. We will be able to expand the range of services offered to new customers.
Firth added that Audere Commerce’s skills would complement the company’s strengths, as Audere specializes in e-commerce software and has developed a specialty for B2B e-commerce.
“We will be able to provide new clients with marketing services, and they will benefit from our focus on conversion rate optimization which helps website owners generate the maximum possible value from their digital assets and grow through ROI,” Firth mentioned.
He added that the company places great importance on conversion in various ways, including sales, leads, savings or brand recognition. The company has been around for 14 years, racking up various clients, and the acquisition brings Ascensor’s workforce of digital specialists to 41.
In the announcement, Audere Commerce Managing Director James Withers said the Audere Commerce team was “very much looking forward to joining a larger, more established digital agency.”
PYMNTS wrote that companies looking to drive more traffic to their website need to capture their interest and give them reasons to stay. For example, many car dealerships use stock footage, but these don’t always show the cars they have on the lot and aren’t something the visitor can interact with.
See also: To engage online shoppers, offer personalization, visualization, gamification
“It’s the age of TikTok. People like something that’s interactive, something they can connect with,” Tej Soni, CEO of izmocars, told PYMNTS when sharing this data.
Izmocars recently announced the rollout of a CGI-powered virtual showroom experience that can be integrated into car dealership sites.