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Sports Business
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Bernie EcclestoneBy Terry Lovell He is the man who created modern-day Formula One. He is both feared and admired for the way in which he masterminded its transformation from an… |
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Great Brand Stories: AdidasThe letters in Adidas spell "All Day I Dream About Sport". As a brand, it has been one of the most enduring in world sport, linked closely… |
£8.99(Paperback) |
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Making Sense of Diversity in Organising SportBy Anton Anthonissen, Annelelies Knoppers This superb volume aims to incorporate cutting-edge research designed to transcend the barriers between business and sport. It explores the ways in… |
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The 200-MPH BillboardBy Mark Yost The 200-MPH Billboard: The Inside Story of How Big Money Changed NASCAR chronicles how NASCAR evolved from a small, Southern pastime to an… |
£16.99(Hardback) |
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Brand NFLProfessional football today is a $6 billion sports entertainment industry. In this astute field-level view of the National Football League since 1960,… |
£18.99(Hardback) |
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Pitch InvasionUnlacing the story of how sport became so full of money ...Today, sport is big business, and Adidas and Puma are two of the biggest global brands,… |
£8.99(Paperback) |
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Forty Million Dollar SlavesFrom Jackie Robinson to Muhammad Ali and Arthur Ashe, African American athletes have been at the center of modern culture, their on-the-field heroics… |
£8.99(Paperback) |
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The Way of the SharkBy Greg Norman Greg Norman (known universally as the Great White Shark for his rugged blonde Aussie looks) will go down in golfing history as one of the greatest of… |
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Sport Marketing - 3rd EditionBy Bernard Mullins, Stephen Hardy, William Sutton Sport Marketing, Third Edition, the latest version of the leading sport marketing text, directs students to a better understanding of the theoretical… |
£47.00(Hardback) |
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Deals on the GreenA fun, inspirational look at corporate Americas favorite pastime
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£14.50(Hardback) |
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