Sport Business Management in New Zealand

Authors:

By Linda Trenberth, Chris Collins

Format:

Paperback

Availability:

Out of print. Try our second hand search facility.

Price:

£24.99

Tagged with:

Social Science, New Zealand, Recreation Management, Student Textbook, Sports Administration

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Further Details

• Published: 11th May 1999
• ISBN: 0864693354
• Pages: 294

From the Publisher:

Sports Business Management in New Zealand provides a comprehensive and up-to-date coverage of the basic principles and practice of management and their application to the business of sport. editors Linda Trenberth and Chris Collins have gathered together a team of contributors who all have either direct involvement in the academic delivery of management and sport management programmes at universities in New Zealand and Australia or are involved in a professional capacity to national sport organisations.

Introductory chapters provide an overview of the sports industry, the structure of sport and its management and how sport management has evolved. These are followed by chapters applying the classic management themes of planning, organising, leading and control to sport. The concluding chapters cover the business functions of marketing, sponsorship and public relations that are so necessary in any successful sport organisation, and finally, the editors look at the challenges of the future.

While there is no magic formula for good management, Sport Business Management in New Zealand provides a valuable source of principles and practices of business management which if followed will enhance a sport organisation's prospects of success. This book will be a useful resource for students, practitioners, volunteers and all those with an interest in the administration and management of sport.